Strategies To Strengthen Your E-Commerce Business Using Pinterest

By Paul WynterAugust 2nd, 2020

Pinterest is different from Instagram and Facebook, and so is its marketing strategy. If you want to make your e-commerce business game secure and reliable, you need to drive more traffic to your Pinterest profile. Like every other social networking website, Pinterest provides e-commerce business opportunities. It helps you to get closer to your customers, increase your sales, and boost engagement.

All you need to know about Pinterest:

If you are the one who is not aware of what Pinterest is, then you have come to the right place. It is a fantastic platform for e-commerce store owners. Pinterest is not just about a site of recipes and home decors ideas. Before moving forward, you must understand the platform first. It is an online pinboard that collects visual pieces of multimedia. People from all over the web can add anything to their Pinterest profile and makes it full of inspiring and actionable ideas. In short, one can say that it is a visual search engine and not a place to connect with others, unlike other social networking sites.

Why should you use Pinterest for e-commerce?

In today’s times, Pinterest is having more than 250 million active users worldwide. This platform offers you some of the primary benefits, such as it increases the visibility of your products and helps you build your e-commerce business. Through Pinterest, you can also get direct feedback from the customers on your products. It drives tons of traffic. Recently, Open Graph enabled the integrating your Pinterest profile with Facebook profile, twitter account, and to your website. It directly converts browsers into Buyers. The conversion rate of visitors into leads or sales is faster compared to other social media sources.


E-commerce businesses that use Pinterest

In today’s times, Pinterest is having more than 250 million active users worldwide. This platform offers you some of the primary benefits, such as it increases the visibility of your products and helps you build your e-commerce business. Through Pinterest, you can also get direct feedback from the customers on your products. It drives tons of traffic. Recently, Open Graph enabled the integrating your Pinterest profile with Facebook profile, twitter account, and to your website. It directly converts browsers into Buyers. The conversion rate of visitors into leads or sales is faster compared to other social media sources.

Steps for setting up your Pinterest profile for success?

If you want success on Pinterest, then you must learn the strategies to set up a compelling Pinterest profile. A good profile is a foundation for marketing.
• It is crucial to set up a business account for your store instead of a personal one. When you first sign up for Pinterest, you must create a username that matches your social media profiles, like, Facebook and Instagram. It will make your profile easily recognizable.
• A verified business page will engage customers. Be consistent. Regularly updating and sharing new pins will drive traffic and a customer base to your Pinterest profile.
• You should add ten boards with ten pins each. It will make your profile look fulfilled.
• Consider using the right keyword for your profile. Keywords will ensure that your pins are showing up whenever a customer is looking for the product.
• Try to use high quality and large images for your Pinterest profile.

How to optimize your Pinterest pins?

Pinterest is all about pins. Pins are the driving factor for your profile. It is best practice to optimize your pins. Optimization will help you to boost the performance of your pins and make it noticeable in the feed. Given below are some of the ways you can optimize your pins. They are as follows.
1. Make use of the right color: Colors are the deciding factor on how your pin looks. A good mix of colors for your images will increase the chance of re-pins. Do not opt for very light or very dark colors. It is advisable to choose the colors that have the right brightness and saturation.
2. The size and dimensions matter: Pinterest recommends having taller pins whose aspect ratio should be somewhere about 1:2.8. Dimensions play a crucial role too.
3. Text: Apart from the visual images, texts are always useful. It should be front-loaded. Keywords are important to drive in customers, and so does the font style of the keyword. Use texts to sell the pin.

Contents that you should share on Pinterest
You can share various types of content in your Pinterest profile. Those can include Infographics, videos, blog posts, and Product pins. These will add a visual component and will take the users directly to the site to purchase.
Different ways to invest in your Pinterest SEO

SEO strategy is crucial if you want to attract your customers. Besides optimizing your pins, follow the below steps to optimize your Pinterest searches.
• Use the right keyword. You can use Google AdWords keyword planner to find the relevant keyword for your pins.
• Not more than 160 characters
• Try adding the keyword to your pin titles and also to your pin descriptions.
• If there is visual content, try adding the keyword to the image file names.
It will make your work easier. Always keep in mind that you do not exceed three keywords for your title and description.

Conclusion
A solid strategy can bring you success. Before starting your e-commerce business on Pinterest, you should learn all the tricks and understand how the platform works. The entire process requires preparation, patience, and a strategic approach. If you follow the steps mentioned in this article, your e-commerce business will eventually emerge.

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