How To Find Product Trends

Product trends are everywhere and, as a trend-seeker, you can take advantage of this fact to spot potential product niches that have yet to be saturated. New products or niche ideas begin as trends before it becomes apparent if there really is a market for it.

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Product trends are an important marketing strategy. Keeping your finger on the pulse of what people want is a good idea, so you can stay at the top of the market. This article will show you how to find product trends before anyone else does.

‍What is Product Research?

‍Product research is an important aspect of any online business venture, and it’s an often overlooked part of many startups. Most entrepreneurs will spend a lot of time planning the success of their product idea - they’ll focus on getting their Kickstarter campaign, website or social media channels looking perfect. But they fail to spend the time that’s required when it comes to product research.

Product research calls upon the use of many different methods that allow someone to discover relevant information regarding a product or service. It is important for a variety of reasons, but one of the most important is for determining if a potential investment should be made. That is, product research can be used to determine if a product or idea has any potential to succeed before making an investment such as creating a business, crowdfunding campaign, etc.

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Market Based Assessment

Market Size

An essential part of product research and finding product trends is determining the size of your potential market. You obviously want to create a product for which there are a lot of potential purchasers, but you also want to create a good product and sell it at a good profit margin. Looking at the size of the market can help you do both.

Trend or Fad?

Product trends come and go. Fads fade away. But something that’s both trendy and fad? That’s tough to find. A fad is something that is temporary and will not be accepted by the majority of people in the future. A trend, on the other hand, is something widely accepted by most people at a particular point of time but also will remain so in the future.

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Competitive Environment

Competitive landscape is an essential research tool for product launches and marketing campaigns for eCommerce stores. Having a good idea of your competitors' strategies can save you a lot of time, money and effort if it allows you to respond quickly to their actions.

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