How To Start An eCommerce Blog

By Paul Wynter July 20, 2020

The newest and hottest trend out there is to run an eCommerce. Whether you’ve already go an eCommerce off the ground or you’re looking to simply get started with the right tips to lead you to success, you’ll want to put proper time and attention to your blog. Long gone are the days where blogs were used sparingly and only for personal, journalistic approaches. Now they are a serious and unflappable marketing technique that will put you on the map. If you want your eCommerce to truly have a chance at succeeding, you’ll really want to focus on a blog.

Make your eCommerce pop with a blog

You’ve picturing weekly posts that are all about cats and your meals, right? In reality, an eCommerce blog is very much a formal affair and it should be treated as such. A blog is sort of like a series of conversations that interested customers will scan through and read as they get interested. While the term “blog” often seems informal, the actual eCommerce blog will be relatively formal. Here are some details to use to help you get it started properly.

• Add a blog to your website: You don’t need to go out there and literally create a separate blog page for your eCommerce. Most eCommerce websites have a feature built right into them where it’s a ready-to-go blog that is just waiting for you to activate it. If you are creating and hosting your own eCommerce rather than through a platform, you can get your website designer to build one for you simply. It’ll just look like another page listed on your website’s main menu.

Set the blog up using the same kind of colour scheme, language and other details that your customers will find across your website. You don’t want your eCommerce to be one way and your blog to be completely different. In the actual planing of your blog, you’ll want to focus a lot of scheduling as well as post consistently. Ideally, post once a week and make sure that the posts hold the same tone and approximately the same length every time. Consistency is critical for SEO but, more importantly, it’s critical for customer satisfaction.

• Share expertise, related how-to posts and so on: On that blog page, you’ll want to focus a lot of attention on the idea of sharing content related to your eCommerce. This could be expertise on your products, how-to posts that can be helpful instructional or “tips and tricks” posts for your customers, and more. The entire blog should be focused on your business and its products, even if its tangential.

• Announce new product details: You can also use your blog to announce new product details or even new products. Sort of like a billboard, you’ll be able to use a combination of general information posts woven with promotional posts. This can help your now loyal readers see what’s up and coming and it means that you’ll also get a little extra marketing done while upping your website’s content.

• Integrate basic SEO practices: Perhaps the main goal of your blog is to make sure that you get a lot of content online relating to your business so that you can rank higher in search engines. There’s nothing to be ashamed of, of course, as this is entirely what you want to do and why you’re putting the time into managing a blog for your eCommerce. Make sure that you do everything that you can to rank in search engines, though, by following SEO best practices. Integrate popular, related keywords into your posts and follow proper keyword density protocols, etc. Make sure you use headings and subheadings to push this further. Make sure that your content is, you know, doing its job.

• Link to your products sparingly: If you do general posts that relate to your products, make sure that you’re careful in how much you link to your products. You shouldn’t be linking to your products in every single post. While outbound links are great, you’ll want to make sure that your readers don’t see you as someone who is simply spamming them with bold-faced marketing. Make sure that your posts are informational and that you reader feels they’ve learned something. They don’t want your product rammed down their throat while reading and a blog post should never be a sales pitch! Just include a link or two to help them direct link to the product you’re discussing.

• Draw customers into the conversation: Perhaps better than content on your website via your blog is user generated content. You’ll want to ask questions and really get the conversation going with your customers. Encourage them to talk to you and ask questions and, even better, talk amongst themselves. Use photos, a conversational tone, a poll and anything else you can to really get them talking.

• Remember the goal: There’s no question that blogs are a lot of work. You have to create them, maintain them and make sure that you are consistent in when and how you post. Then there’s the actual “writing” part. Even if it is overwhelming, you’ll find that putting one together is going to be well worth it. It will help your SEO ranking, get the word out about your products and brand, and establish you as an authority figure within our niche. If you really want to make it in the saturated and dog-eat-dog world of eCommerce, a blog is going to be your secret weapon to doing it the right way.

You work hard to make sure that you are giving your eCommerce the best chance to succeed. So, make sure that your website is also putting in the effort and work it can through a properly maintained blog. Whatever you niche is and however popular your product is, you’ll gain popularity and sale conversions once you give your blog the time and dedication it needs to find success in the popular online world.

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