Gaming & video game analytics
Build games players love and understand what keeps them coming back.
Up your game with gaming analytics
By tapping into mobile and video game analytics, you can use data to investigate user behaviors, driving a better understanding of your audience to make sure that your next game is a hit.
Deep dive into your player’s journey
Better data helps to build better games. Product managers, developers, and marketers can use game data analytics to see which features delight players, discover levels or areas in the game where players are getting stuck, and identify player lifetime value.
Level up your monetization strategy
Unlike other gaming analytics tools that have siloed results, Looker combines marketing data with behavioral data so that you can acquire the right types of players for your game. This combination allows you to connect your revenue to marketing spend and determine which networks, campaigns, and creative strategies to optimize for greater results.
Analyze all your data, without limits
Player retention and repeated gameplay require a deeper analysis of the complete data generated by your players. Looker leverages the power and scale of databases such as BigQuery and Snowflake to bring your data together, enabling you to answer questions directly in the fastest and most efficient way.
Standardize metrics across games
Standardizing important metrics, like D7 retention or Return on Ad Spend (ROAS), creates consistency and accuracy. By applying a central logic definition to your metrics, all of your team members will be on the same page when it comes to your data.
Upgrade your retail & eCommerce analytics
Retail businesses now have access to more data than ever before thanks to ecommerce data analytics. Looker comes equipped with powerful tools that help discover profitable insights and create opportunities to grow your business.
- Track eCommerce KPIs: From revenue, to shopping cart abandonment, to conversion rates and life customer values, all of your Key Performance Indicators are easy to measure and track
- Optimize sales performance: Our ecommerce business analytics tools will help boost online retail sales by using predictive modeling to identify consumer trends and update prices based on supply and demand
- fSequencing transactions: Having the ability to organize customer behavior data is invaluable to your business. That’s why our retail analytics allow you to sequence customer transactions in order to focus on the big picture
Category & brand management
- Category performance: As a prominent feature on our retail analytics dashboard, you can identify top performers in product categories and use it to your advantage to make savvier purchasing decisions
- Maximize profitability: BI retail data can be used to inform your decisions about which promotions to run (and when), how to make marketing choices based on geolocation, and when to take items off the shelves and into your online store, maximizing your profits
- Improve inventory management: Make more efficient purchasing decisions with real time insights on how your inventory is performing to make sure high-demand products never run out of stock
- Alerting: Set up custom rules to receive email alerts when top-performing products need to be restocked
Customer trends & behavior
- Customer profiles: Have customers easily create a profile to learn more about their shopping habits, their order history, and their preferences
- User loyalty: Access user behavior data to discover more about what encourages your customers to make buying decisions
- Repeat purchase patterns: Compare and contrast the behavior of one-time buyers vs. your best customers in order figure out new promotions and marketing tactics to drive more business
Customer trends & behavior
- The Analyst Team creates and tracks customized metrics to drive strategy
- The Finance Team analyzes potential new areas for growth
- The Marketing Team analyzes the impact of new pricing strategies
Looker Blocks® for Gaming Analytics
Looker Blocks® serve as a starting point for all your data needs, including optimized SQL patterns, holistic web analytics, and report selectors with real-time data capabilities. Our gaming analytics software lets you do more with your data.
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Love your analytics
Business intelligence, big data analytics, or a 360° view of your customers. Whatever you need, Looker can help. Talk to our data experts.
What if I go over the specificed amount of generations for my plan?
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