What is Marketing Automation?
Marketing Automation is the central nervous system of the digital marketing process. The Marketing Automation process in itself is straightforward. It brings together all your digital plans and allows you to track their progress, manage your communications, and set up automated follow-up sequences, based on the results. This makes it a powerful tool for our customers to grow their business.
Marketing automation is a great leap forward from the previous generation of marketing and sales processes. As more and more businesses adopt marketing automation and start to measure its benefits, it becomes increasingly clear that this type of solution has tremendous disruptive potential.
10 Tools For Ecommerce Marketing Automation
- Syntax IQ
Syntax IQ automates your content creation, analyzes trends and scales your advertising campaigns all in one platform. Built for marketing departments that demand intelligent data and sophisticated automation, Syntax IQ is a purpose-built platform that instantly scales with your company.
- Marketo
Marketo is a powerful, cloud-based marketing automation platform that helps companies automate their lead generation, nurture sales pipeline, and uncover sales opportunities. Marketo is built for marketing technology and data-obsessed marketers.
- MailChimp
MailChimp is a powerful marketing automation platform that helps you connect, engage and grow your subscriber list. With MailChimp you can create newsletters, design beautiful templates, send auto-responders or broadcast emails into the inboxes of a grateful customer base that will sing your praises online for years to come.
- HubSpot
The HubSpot Marketing Automation Platform includes lead capture forms, email and marketing automation tools, analytics, social media management, landing pages, campaign tracking, and sales analytics. The HubSpot software allows companies to build relationships with their target audience through blog posts and social media and ultimately convert potential customers to leads
- Klaviyo
Klaviyo is built with your entire marketing funnel in mind. Email, social media, mobile, databases: Our software connects all of your marketing channels to deliver personalized, targeted messages that turn clicks into customers and support them once they're customers. More than 75,000 power merchants rely on Klaviyo to engage over half a billion unique shoppers per month with highly personalised email messaging that drives sales and builds lifelong relationships.
- Yotpo
Yotpo is a platform for managing and running reviews, customer feedback and product-related conversations. It gives business owners control over the online reputation of their products, brands and companies even when they're not actively promoting them.
- BlueShift
BlueShift Marketing Automation Platform is a packaged set of integrated marketing applications that are designed to help you drive results by understanding who your customers are, what they need from you and what communication channels they prefer. It is packed with features to help you improve your marketing efficiency and effectiveness.
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